Sophie Sarongs on Independent.ie
Bairbre Power’s cover story on Sophie Sarongs on Independent.ie
July 22 2018 2:30 AM
As Ireland soaked up the glorious sunshine last week, a tenacious Dublin mum-of-two launched her first clothing line and her blue sky thinking was rewarded with just that – blue skies over Dublin Bay.
Denise Moroney’s ‘Sophie Sarongs’ is an online luxury business aimed at discerning sun-seekers.
Some women get their lightbulb business ideas sitting with coffee at the kitchen table, Denise got hers sitting on the beach, struggling with an unsuccessful quest to find the perfect cover-up that was flattering as well as functional.
“Being a busy, working mum of twin girls and holidaying in summer in a hot climate, I spent years searching for a sarong that I could throw on whenever I needed to cover up quickly, to leave the beach or pool. I ended up designing my ideal cover-up that you slip on over your bikini but it looks more like a beach dress.”
Bairbre Power’s cover story on Sophie Sarongs on independent.ie
At a time when fashion production in Ireland is very, very limited, it was uplifting to hear that this new Irish business has the sarongs manufactured here by a talented team of seamstresses.
Smaller or larger sizes can be made up as special orders. The fabrics range from very fine viscose to translucent tulle.
Denise launched with one style in 16 different prints and colourways. They include lovely painterly touches like ‘Dufy Pomegranate,’ ‘Monet Marble’ and ‘Monet Water Garden’. The sarongs fit sizes 10-14 and have an elasticated bodice and a dipped hemline cut cleverly to hide knees – something I spotted at first sight. The bodice is made from a jersey stretch material, similar to the material used in swimwear (84pc polyester/18pc Lycra) and the handkerchief skirt which falls from under the bust is made from a very fine polyester. The sarongs are machine washable at 30°C.
“I wanted something practical but elegant, with a flattering silhouette that I could wear into a beach café/restaurant over my swimsuit and enjoy a long cool drink after a hot day on the beach,” Denise says.
“The business is aimed at an international audience and the sarongs were named after one of my twin daughters, Sophie (11), because she designed and painted our hibiscus logo. In addition to adding new cover-up pieces to our collection, we are also designing Bella Boo bikinis in matching fabrics to the sarongs for next year’s collection, named after my other daughter, Daniella Bella Boo,” said Denise.